The ability of using any type of image or video file which makes it easy for me as I can create my own content rather than having to rely on just one stock photo! It's also very quick to use when creating new media assets. There are no obvious reasons why this software should be discontinued at present time but if you're looking for an alternative then maybe consider other products from Zuuvi such as Zuuvi Pro? You could try their product first before making your final decision. I'm able to add more creative elements to our campaigns by being able to edit images directly.
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