I love that it is easy for me as an admin! It's very intuitive once you get used to how everything functions. The only thing about this software, was not being able to set multiple custom fields per notification type (ie - product name + price) which makes sense but would be nice if we could have done so. Our customers are happy because our emails go directly into their inboxes where people can easily see them. No more missing out on important messages from us or other clients within the same industry. The best thing about this app is that it can be used for both android as well iOS devices without any kind of compatibility issues or problems at all so far! I have been using its services since last year but haven't encountered anything negative yet which makes me feel more comfortable while relying upon their service because there are no doubts left regarding my experience thusfar!! It has helped us increase our leads/clicks tremendously within few days after we started utilizing them.