The platform allows us as an agency, with our clients' products in mind (we are e-commerce specialists), create customised campaigns for each client's audience segment or product category which we then manage ourselves via CPC/CPA bid management tools within this software suite - it really helps keep things organised! It also makes managing multiple accounts from one dashboard very easy indeed; but more than that I like being able to see at any time what my spend per day looks likes across all channels so can easily make adjustments without having too many different tabs open simultaneously when monitoring data etc., if you know how best? To be honest though its not something i have found myself using much yet other people may find they get value outta themselfs :) We use lucks cart mainly because there isn't anything else quite similar available right now where everything works together seamlessly between PPC advertising & SEO marketing activities. Its great knowing exactly whats going into.