While the cost of this product may be prohibitive for some (you can literally buy toothpaste in dollar stores, yes, for a dollar), I applaud companies trying to be more environmentally conscious while also offering an alternative to traditional toothpaste pastes. This toothpaste tastes like Christmas. The taste is a combination of mint, eucalyptus, anise and liquorice. The toothpaste did a great job on my teeth and they felt clean. I like the way the bottle dispenses the toothpaste - there is a small amount instead of a big glob which wastes the product. I also received two refill bottles. The bottles are attractive, and yes, the name is cute. It has far fewer chemicals than regular toothpaste, which is important to me. As soon as the price drops, this product becomes a real competitor.
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