It is very easy to use, I can do all my data entry in one place instead of multiple sources which helps me stay organized as well as save time! The only thing that i dislike about this product it's price point but if you are able to afford paying $5 per month then go ahead because there isn't anything else out their right now with similar features at such an affordable cost (aside from MailChimp). This software has helped us streamline our business processes by allowing easier access into information stored elsewhere within Google Apps like Gmail or Drive through templates we have created using other programs/softwares.