I really like how easy it is for us as an agency or client partner with IntentActivations platform because they are constantly adding new functionality so we can leverage our own internal systems in ways not previously possible. They also provide great customer support which makes implementing their solution even easier! We've been using this product since last year but only recently started getting some results from its use (we're currently testing). Not much yet - just seeing what's out there when you try different things. But if nothing else works than at least give it a shot!! If your looking for something simple then maybe check other options first before going all in with one service provider/product. Our goal was simply to get better insight about who visits specific pages within my site. This helps me understand where people go once they visit certain areas of my website.