It's very easy to use - just enter your details, choose renewal options and payment methods, add keywords or descriptions that you wish to associate with this new website address and click 'Register'. Then wait! The process is straightforward enough as long as you are not in a rush. I think it would be nice if there was more choice of extensions (e.g.,.coop) available, although my personal preference will always be '.com' for commercial websites. We have been able to easily add our own brand to each of our domains without any problems whatsoever.