I like that we can pull so much information out of our omnichannel analytics, which helps us make key business decision for each channel at scale with ease! There is nothing really bad about this tool but sometimes it takes time to load up certain pages or links in general when they are first opened because there's very little caching happening (it does cache some things though). We've been able solve all problems related too store traffic flows across channels by using omnilyticals as well optimize inventory management through forecasting models created via their API integrations - both have saved my ass countless times during busy seasons where stores were getting hit hard due o high demand!!