The best thing about this tool is that it can be used for both desktop as well as mobile searches so one doesn't need two different tools/apps for searching in Google or Bing (which I was using before). It also provides me with relevant results which help save my time when conducting my own market analysis by just going through their search criteria options available under each question headings. Nothing much at all since i am still newbie but seems like everything works pretty smooth considering its price range. As mentioned earlier you have to pay more if you want premium plans though there are free trials too although not enough features compared to paid versions of services. Best option out here right now would definitely be 'Google' keyword planner's planter because they include many other useful features than what Research Cue offers along with being comparatively cheaper! Planning keywords within google adwords is very tedious task and takes lot of effort especially while doing niche.