It is very easy to use with no technical knowledge required. The platform has been great for our business as we have seen increased engagement from customers who are able to reach out via social media. I would recommend this product to anyone looking for an affordable solution that can help you engage your audience in new ways. We used it to create more videos of clients using their products which gave us access to additional data about how they were interacting with them. This information was then shared across other systems allowing us to get better insights into what works best when creating content.