I like how easy it was for us as marketers, at first glance we can see what our competitors are doing but not with fbybe! We're able to monitor all of their ads from one place which makes life much easier when managing campaigns across multiple platforms (Facebook & Instagram). The user interface could be more streamlined in terms of layout/design - sometimes you need someone else's help just so they understand your needs better before getting started or even after finishing up something together because there isn't enough space between some elements making them hard to find if needed later down the line. Also would love to have access to data about clicks vs impressions etc rather than having to rely solely upon reports generated by FB itself. This allows me to track conversion rates within my own account without relying too heavily on third party analytics tools such as Google Analytics. It also helps ensure consistency throughout different channels since everything gets aggregated into 1 dashboard allowing seamless collaboration.