COHOLL is a forward-thinking business that offers a variety of smartwatch bands and fitness trackers with the goal of making your day-to-day activities easier. Their products are straightforward to use, but the quality of their customer support leaves something to be desired. It is my recommendation that COHOLL increase the amount of money they engage in training their customer support staff so that they can respond to customer inquiries in an efficient and timely manner. In addition, the organization could reap the benefits of providing more comprehensive product information on their website in order to assist customers in making informed purchasing decisions. COHOLL has the potential to be a leading contender in the market for smartwatches and fitness trackers; however, in order to improve the overall customer experience, they need to make improvements to both their website and their customer support.