I just bought a used car and I wanted to get rid of the "other people's car" smell, but I hate the chemical, artificial smell of most air fresheners. This scent is fantastic! Strong enough to mask the musty (maybe smoky?) smell from my car's previous owner, subtle and fresh enough not to smell sweet or give me a headache. It actually smells like clean laundry. I know some reviews say it goes out too quickly - can't confirm that yet - but to be honest getting my car to smell like this seems like a small price to pay.
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