The ability to create custom reports in seconds with data from any source within our Hub. I have yet to find anything that I dislike with their software; it is easy to use and they are extremely responsive when it comes to questions or issues. There are some features that we do not like, but it's not enough to make us switch providers. Some of these features can be found in other products, but we haven't found another product that does everything that Hub can do for us. Customized reports, email alerts, and the ability to add/edit fields directly in the platform are great ways to keep track of your inventory. I like the ease of being able to access the product and the ability to have the product customized to our specific needs. I dislike that we had to purchase the software for each of our branches. I think that the product is great. I would highly recommend it. The benefits are that it has allowed us to track inventory and be able to see what is in stock at each of our branches.