I love how easy it was setting up my app as well as publishing content across Apple & Google Play Stores (and more). The support team has been amazing in helping me set this all up properly at each step of our journey together. It's not perfect but we are working with them everyday trying to improve their product so they have everything under control. We need one place where people who want an App store solution or website publisher can go to get solutions quickly without having to deal with multiple vendors. The ease of use, the customer service, the ability to easily add new features and capabilities. I've had some issues with the SDKs, but support has been quick to rectify. We are using this for our internal tool. It's very easy to build an app in minutes and then share it with colleagues and clients. There is no need for them to download a different app if they want to access the same functionality.