I like that you can use this app for multiple purposes in your business which includes collecting leads & customer feedbacks (social). The dashboard allows me view all my stats at once without having too many tabs open up so i don't get distracted by other things while doing work/business tasks! Sometimes its slow but not enought time consuming problems with swiZLY overall!! Overall great product - would recommend anyone who's interested into using an online platform where they are able collect data about their customers or potential clients / users etc :).