The fact that it's easy to use, they offer so many free tools and templates and all of them are great quality! I like how well-organized the dashboard is too - everything is in one place. Sometimes when trying out different themes/templates, there can be some lag time before new features show up. It's not really an issue but just something worth mentioning since other people may have had this experience as well (especially if using WordPress). We were able to solve our content management problem with Alter. Our site was previously using a page builder plugin which made creating pages very difficult. With Alter we've been able to create custom landing pages without needing any code or HTML knowledge at all.
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