When I was browsing the other day this came up, probably because I had previously bought a black gaming keyboard from them. The pink color immediately caught my 7 year old's attention and just a day later it showed. It has the same merits as my previous black: a very affordable price, an easy-to-clean button design, and a backlight that's easy to see in the dark. The only "downside" is that the lighting might even be better than my black one (see the video I'm making) and now I want to keep it for myself rather than let my daughter have it. ;)