The ability to create different campaigns, set up custom audiences with multiple options like age range etc., and integrate them very easily into our website or CRM system.
There's nothing negative I can write about it. It seems that they are constantly improving their service and adding new features as well. We have been using this platform since 2016 (we used to use DSP) but now we've switched back to Advetkit because of its ease-of-use and integration capabilities, which was one of the main reasons why we decided to switch away from DSP in first place! And also - no data leakage issues at all!