Review on SmartMatch by Chris Wade
It's easy to create various campaigns and track results
I like how easy it is to create campaigns, track results etc. We also have an integrated reporting dashboard that gives us insight into our ad spend, ROI for different channels. It's not as flexible or robust as some competitors (e.g., Google). We're able to connect more easily with advertisers who are interested in working with small businesses. The platform allows us to be creative with targeting without having to worry about being flagged by ad networks because of privacy concerns. Also we can target specific industries like health care or pet products which helps increase conversion rates for those niches.
Pros
- Easy self
- service campaign creation.
- Flexible audience builder tool/audience segmentation tools allow you tp reach your customers where they live online! Great customer service from their team when needed too.)
Cons
- Reports need better filters / breakdowns
- Campaign tracking needs much improvement across all platforms
