In addition to excellent packaging, the cables are clearly labeled with source and display at each end. I use a DVR to extend the DVR's 1080p image at two other locations, 50ft and 75ft. By using a splitter directly behind the DVR the cables did the job and I was impressed that they transmitted sound along with a crisp picture. I was concerned they were brittle, especially at the ends of the link, but they were fine - even when pulled through wire traces.