The biggest benefit for me is that I am able to see what people want at any given time and then be proactive about bringing value into their lives through my offerings. This has been very powerful! There isn't much of anything i dislike as far as this service goes but it could definitely use some work with its internal user-friendly features. It's easy enough getting started if you already have Google Analytics or another analytics package installed (like Hubspot). My clients can easily track how successful they've become via our dashboard which tracks both sales and leads/opportunities generated versus opportunities lost due to lack of engagement.