The best thing about live pages is its ease of use, I can create my landing page very quickly without having to know any coding at all! It's super simple but it does take some time to get used to because there are so many different features (and they're not always obvious). Once you've been using them long enough though, everything makes sense - even if your friends don't understand why you spend half an hour just changing fonts or adding social media icons :) They have lots of integrations with other platforms like MailChimp which make life easier when managing lists etc as well. My clients love how easy their website looks after we design our beautiful templates in livepages.