The platform is easy, intuitive & smooth like butter! I really love how simple everything can be with this software package. It's not all there yet as far as advanced features go (need more automation), but they are working hard at it constantly improving user experience. There was no steep learning curve when first getting started which makes me happy - just start using them now while you're thinking about what tools/features would be most useful in helping grow your business. If someone has never done any type of internet-based advertising outside Google AdWords or paid search ads within Google itself then I feel confident saying this might take some time. You'll learn quickly though once familiarized. This tool does exactly what they say it does. They have great customer support too if something goes wrong along the way. Their team seems very willing & able to help fix whatever needs fixing without being pushy. At least so far!