Ease of use. The tool's flexibility is unparalleled. Rank Ranger has the most robust feature set out there at this price point. Their support team is top notch. Honestly, I have no complaints. If you're searching for something that could be considered "cheap" but isn't, then look elsewhere because they will go upmarket fast once their reputation starts to grow. Our team uses Rank Ranger to manage our rankings and monitor keyword performance across hundreds of sites. They provide us with timely alerts and recommendations to improve content and keywords. I like that it's simple to use and easy to navigate. The customer support has been great. They have always responded quickly and are willing to help with whatever you need. Nothing really, there isn't anything I dislike about this tool. It does what we need and we love using it. I would recommend this product to anyone looking for an all in one solution for their SEO needs. We've been able to make our clients happy by providing them with the best results possible.