The best thing about this software is its ability to track all my activities, from clicks to visits etc., which helps me know what's working well for customers or not! It also provides detailed reports of every activity I do online; it can be used as an SEO/SEM tool too.
Some features are missing like filters and some more options could have been added such as tracking multiple campaigns at once (for example, Facebook ads). This program has helped us improve our digital marketing efforts by providing data-driven insights into customer behavior patterns.