Tastes good (clean and herbal, not sweet), cleans mouth and teeth very well, but no added whitening. Charcoal does not bleach; It can only whiten your teeth as naturally as they are, and most people's teeth are naturally off-white to yellowish-white in color. It is very effective at removing stains and plaque and can handle micro-abrasion better than most toothpastes used to remove tartar, but cannot replace regular thorough brushing. If you have whitened/bleached your teeth, it can be a good choice to work alternately to keep them whiter for longer. At the current price, which is comparable to the cost of regular toothpaste, this brand is a worthwhile purchase if you want to try charcoal toothpaste.
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