The ability to customize templates, add your own images or logos, easy-to make changes with simple controls in an intuitive manner (especially since it's webmail). Easy drag & drop file uploads from desktop computer as well as mobile device - great! I have not found any downsides so far at this time. We are using the software primarily to communicate our events, but also use its scheduling capabilities. This is very helpful when you're away from home during business hours and need something scheduled while you sleep.
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