I like that anyone can get started using this platform without any knowledge of programming or web development, which makes things easier when you have many users who don't necessarily know how coding works. Also because most people are comfortable searching Google rather than doing some research first, there's less work involved if you're looking at analytics/data from other sources (i.e., outside Socrata). We use SOCRATA to track our community engagement efforts and insights into audience preferences regarding topics we cover as well as events they would be interested in attending - all via social media posts within Facebook & Twitter accounts managed by us. This also lets us share content across different platforms simultaneously so multiple audiences feel engaged regardless of their specific interest areas.