Purple shampoo is initially intended to conceal the yellow tinge in very light or bleached hair. This won't work if your hair isn't very light, and it probably won't work on natural hair. I like to apply it liberally to my head and work it into my hair without it lathering, then leave it on for the duration of my shower. I end up rubbing it in and working it through like a normal shampoo and then washing it out. How often you need to do this depends on what you want from your hair and what the problem is. For example, I leave mine long and use it every time I wash my hair because my hair is silver and I want it to stay very grey-silver. If your hair is very light and you have passed the white stage, it will turn purplish gray or gray. Do not worry. Just put purple shampoo aside for a while and use regular shampoo instead. If you then notice some yellow seeping into your hair again, use purple shampoo until it evens out. Finally, this shampoo smells better than any other shampoo I use. ever used in my life. And I'm not exaggerating in any way. I want to capture this scent and spray it all over my body. If you have any questions, feel free to ask them in the comments and I will do my best to answer them for you.
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