i like it because its easy to use,it works very well with all type ads networks (google). It's not expensive so there isn't anything negative about this tool in my opinion! I dont have any complaints or suggestions but if you are looking into something similar try out their demo version first they may be able to help answer some questions before purchasing. If your having issues getting reports from google analytics then Adoptic will solve those problems by generating them automatically which saves time when working between multiple projects as we work closely together.