I like that it integrates with Twitter so you can share links directly from posts in twitter without having them show up as tweets themselves! It's also easy for people who don't know how link shortening works (or even what they're doing) because of its simple design/interface - which is great if someone has just started using social media or doesn't understand exactly why this service exists at all!! Sometimes there will be an error when trying create new shortcuts but we've found out ways around most problems by simply refreshing our page until everything loads properly again :) We use po-shortened URLs mainly within hashtags associated wth events such us #futbolworldcup2018 etc.
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