Great quality, very comfortable, yes I am a fan and wear it with pride. As we just replaced our last non-BMW car with another BMW that makes all three of our cars BMWs, I thought I need the same hat :-) I'm glad it's a good quality hat is, I was disappointed that I could. I can't find a hat that fits, but this one has a very good velcro closure, not the cheaper closures you see on trucker hats.