The ease of managing campaigns from the dashboard. It's easy to make changes and adjust as needed. Sometimes it can take a few days for new ads to show up but that's not a huge problem. I'm currently using the free version. I would like to see more ad options available for free users. It could be helpful if you have many different types of campaigns going at once. My main goal is to get more people to click through my website. This has been very effective so far. We're getting more traffic and higher engagement with our target audience.