I like how easy it is to use this software as well as how simple it can be when creating campaigns. It's not always intuitive but once you figure out what buttons do what they're pretty quick at learning how to navigate around the platform. My only complaint would have to be with some of their templates. They could definitely add more options in terms of adding different types of banners. This has been very helpful so far. With using this we've seen our click thru rates go up by about 20% since implementing this into our digital advertising efforts.