It’s very easy to use and the reporting is quite good. The YieldKit team has been very responsive to our questions and concerns and has been a pleasure to work with. The support team is also very helpful. In the beginning, YieldKit was very difficult to integrate with our own systems and we didn't have much success with it. We ended up having to build our own integration between two platforms that we didn't have much success with. It took a long time to get the integration right. Our business is quite complex and it took a long time to get everything to work the way we wanted. We are now able to track our ads in a way that is very helpful to our business. We are able to see how our ads are performing and how we can improve our ad campaigns.