I like that they take an analytical approach to help us improve our website, which has led directly into significant improvements in conversion rates for clients of ours (a medical device manufacturer).
They have helped me understand how web analytics data can be used effectively at all levels - from understanding site issues through optimizing pages with conversions as its endpoint goal; it's been very valuable! The team does this work really well across many different industries/sectors so you're not limited by your clientele or geography if needed assistance arises along any path towards solving their problems & questions arise around those solutions /how we might expand upon them etc.. If there are particular areas where further improvement would lead toward higher success rate goals then these will likely become part of my future conversations when seeking out new providers down line-of-business engagements too :) As mentioned above, great staff who deliver high quality service while being collaborative partners.