Love is a strong word because we're used to sweetened toothpaste. But we've been using it for about 3 days now and getting used to it. My son never complained or stared at it, which inspired me to continue using it. Do not eat or drink anything super sweet before using it as the lack of sweetness in the paste will make your brain think it is very gross. The amount we consume, I'm guessing this jar will last us a few months because it's me and my son. Unfortunately, my husband needs a sensitive toothpaste for his teeth. This zero waste product is fantastic and I'm glad it's plastic free. Came in a brown bag with a paper seal. Great for those not spending money. I can keep the glass or recycle it. So happy anyway. It's worth a try lol
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