I bought it as a gift for a 5-year-old child. She was so excited when she opened the box. She immediately started playing with him. I watched her for over 30 minutes combing her hair, adding barrettes, etc. She made all sorts of plans for the styles she would do. She even told me she was going to watch a video to learn how to do braids. Her mom told me it was a hit all week and they even watched Breuer's braiding video. She liked the little style guide that came with her and said she wanted her mom to make her some styles. It was a great purchase!