I like that they offer unlimited domains with hosting plans starting at $5/month (I'm currently paying over double this).
They also have an easy to use control panel which is very intuitive once you get used it - although there are some things missing such as FTP access or file manager integration but these aren't deal breakers in my opinion. The support team has been great so far too; quick responses when needed via email chat etc., even though we're not always able communicate directly through their ticket system due to our timezones being different from theirs sometimes :( We've had no issues since signing up about 9 months ago now!