I love ASICS tennis shoes and have bought at least 6 pairs in the last 5 years, but the last 2 pairs have let me down because the laces are noticeably shorter which makes tying the laces difficult. My guess is that the company decided to make a little more profit and reduced the size and hence price of the laces. This profit-maximizing measure may end up costing them more because, for one thing, I'll be looking elsewhere for shoes in the future.
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