Got this as part of my daughter's 1st birthday present because she loves bags and especially car keys. This prompted me to look for baby versions of her. This bag along with the accessories is so cute. The alarm makes "car” sounds and plays melodies. The phone is cute too (although flip phones are obsolete lol) has ringtones along with 'emoji' appearing on the screen. Credit card and lipstick were a bonus. My daughter loves everything about it! 👌🏽