I like that it is easy to use with no technical knowledge required! It's also very customizable so you can tailor your experience as much or little depending upon what works best in terms of marketing goals/goals within an organization (ease-of implementation).
There isn't anything really bad about this software - just make sure there aren’t any issues when implementing such large scale systems at once because they have been known to cause some problems if not implemented correctly from beginning stages. If we could get more outbound traffic into our community then maybe my job would be easier since all social media platforms seem pretty similar now days except Facebook has become too saturated which makes people less likely to engage through their newsfeeds etc.