I like how simple it is to use, and how well it integrates with other services. It's not perfect yet, but it's getting there. The developers are working hard to make this a great product for the business. You can't beat the support you get from them as well! They have been very helpful in solving problems that we've had. Integration with our Salesforce data has been seamless. We're using NooBaa to help us migrate some of our apps into the cloud, and also to provide security for our sensitive data storage.