I love this toothpaste. I bought it because of the great ingredients and to avoid the chemicals in regular toothpaste. When you're used to strong mint and very sudsy toothpaste, it's definitely different. It's not entirely foam free, but very, very soft foam. It has a mild peppermint flavor, but it also has a nice "herbal" flavor due to the amount of herbs it contains. It takes a little getting used to, but really tasty in the end. I think if I went back to regular toothpaste it would taste too strong. Paste of slightly yellowish-brown color. I can't comment on the actual dental health yet as I haven't been to the dentist since I started using this product but it leaves my teeth clean. As for natural bleaching, I'm not sure yet. Although expensive, it says the toothpaste is concentrated so you only need a pea-sized amount. I love this toothpaste and will probably buy it again.
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