My husband was put on new medication and one of the unexpected side effects was excessive sweating. You might think this isn't an issue with most men's deodorants, but we've looked through the entire line before finally reaching out to our PCP. She said the ingredients that work best for heavy sweating, like those found in medications, are those meant to minimize stress or heat sweat, and not natural ones like those found in athletic men. She said we could go two routes: a prescription version of an antiperspirant, or a much cheaper (somewhat unorthodox) secret clinical effect. I've used this before, so I said let's try it. The powdery scent might not be for everyone, but after overcoming our own doubts, we tried it and it was a huge hit. Finally! But I was wondering why that isn't in the male version. In the end, it just goes to show that beyond smell, there are many ways to see hygiene products and their marketing in a more gender-neutral way. But then how could we be taxed pink? After all, I love this one and have been using it for a long time, and now it's a lot easier to shop with!
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