I pretty much bought this shirt because I thought the colors sounded exotic. "Oh what this? Nah man its not purple, its lavender." Not only are the colors fun for these shirts, but I truly don't believe that the pictures do the shirts justice. I feel the colors are much brighter than the pictures and have a really awesome glow to them in the sun. I got so many compliments on the lavender shirt that I bought the coral and tropical green too. All were a nice, breathable shirt with a comfortable fit. Perfect for summer. I've also had these for a couple of months and the colors have not faded with multiple washes.