I like how easy it is as an admin user when creating new products or configuring existing ones (it has saved me many times). It takes some time getting used too but once you do its very useful! There are soo may features in this program which makes managing your product line more efficient than ever before!! The only thing i dislike about sales builder was not having access from my pc at home while out of office hours - however there have been recent upgrades with remote support allowing us users working away form our desks complete control over what we need whilst travelling/out sick etc.