I like that it's easy to register domains with them, which was not always true of other registrars in years past. The process for renewing domains has also been easier than some others. The customer service can be hit or miss at times as well. Sometimes you get great response from their agents (who are very helpful) while other times they seem less interested in helping you out. We have used this product since we started our web development business back in 2011. Their pricing structure makes it affordable for small businesses looking for an inexpensive solution to registering domains.