I like that there are several ways to reach customers through different channels with this platform. Also love how easy it can be for someone without marketing experience or expertise in social media management to create campaigns using their own creativity. It's difficult at times when you're working across multiple platforms (Facebook/Twitter) but having all your content managed from one place makes things easier! If you want an effective digital advertising tool then definitely use them they do great work! Their customer service has been amazing too so far. We've used other ad networks before but none have had such high quality people who take time out of what should really be just another job day-in -day-out to answer questions about our projects.